Marketing communications are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing ª©communicationªª managers, or more briefly as marcom managers.

Integrated marketing communication presents aspiration for companies to develop an optimal combination of communication elements in order to maximize effects and minimize losses .