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Intercultural communication (also frequently referred to as crosscultural communication) is a field of study that looks at how
2017-04-05
Electronic commerce (also referred to as EC, ecommerce or ecommerce) consists primarily of the distributing, buying, selling, m
2017-04-05
The International Monetary Fund (IMF) is an organization of 185 countries dedicated to promoting global monetary cooperation and
2017-04-02
The World Bank (the Bank) is a part of the World Bank Group (WBG), is a bank that makes loans to developing countries for develop
2017-04-02
A method of establishing equality of trading opportunity among states by guaranteeing that if one country is given better trade t
2017-04-02
A benefit given by the government to groups or individuals usually in the form of a cash payment or tax reduction. The subsidy is
2017-04-02
Globalization is the tendency of investment funds and businesses to move beyond domestic and national markets to other markets ar
2017-04-02
Raising money by selling bonds, notes, or mortgages or borrowing directly from financial institutions. The presence of debt finan
2017-04-02
A liability is a debt assumed by a business entity as a result of its borrowing activities or other fiscal obligations (such as f
2017-04-01
A financial statement that summarizes a company’s assets, liabilities and shareholders’ equity at a specific point in
2017-04-01
Financial institution, such as a commercial bank or savings and loan association, that accepts deposits from the public and makes
2017-04-01
In the case of a company, managerial finance or corporate finance is the task of providing the funds for the corporations’
2017-04-01
Consumer value is a tool to measure the prolonged satisfaction and an on going propensity to buy the products and services. The c
2017-04-01
Marketing communications are messages and related media used to communicate with a market. Those who practice advertising, brandi
2017-04-01
In commerce, a product is a kind of goods or service which can be bought and sold. In marketing, a product is anything that can b
2017-03-31
Customer base is the group of current clients and consumers that a business serves. In the most ideal situation, a large part of
2017-03-31
Process of dividing the market according to similarities that exist among the various subgroups within the market. The similariti
2017-03-31
Strategic tool used to review the effectiveness of a marketing program. A marketing audit is a comprehensive, systematic, periodi
2017-03-31
Group of persons for whom a firm creates and maintains a product mix that specifically fits the needs and preferences of that gro
2017-03-31
The term market research encompasses a number of activities that are designed to connect marketers to consumers through informati
2017-03-31
Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a
2017-03-30
Customer service is the provision of labor and other resources, for the purpose of increasing the value that buyers receive from
2017-03-30
A company can outperform rivals only if it can establish a difference that it can preserve. Customer service can be such a differ
2017-03-30
Often referred to as “market cap”, it is a measure of a company’s total value. It is estimated by determining t
2017-03-30
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and deliver
2017-03-30
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